most of you guys might have already recognized the new ebay logo:
it's plain, it's easy, it's modest.
let's have a look way back at ebay's former logo:
it's always a good thing to directly compare things.
well, at first glance it looks like they just put the letters straight and made them have a diet :)
having a closer look, we become aware that they changed the lines of the letter "y"
...gives the whole logo kind of an ending, a drive back to the "e", so to say.
maybe ebay wanted to turn its back on the fancy pop-artish abstractism of its old logo and make room for a new adultism.
finally, it's obvious that the new look is more clear, smooth and straight.
so, the new ebay look ist not a complete failure but not a design milestone either (bet, their design team won't win any prizes for that...)
however, a clear regress and failure are the new icons indeed:
and here's what we used to know and love:
I barely could identify what these new blue-green-greyish symbols should stand for!
would I not know their meaning by heart... ;)
so, my new favorite anti-icon clearly is THE PARCEL - or letter? or backpack? or whatever it should stand for, haha. should work on that again, ebay!